Is it time to enter into the doom scroll algorithm?
In the ever-evolving world of social media, trends come and go like fleeting moments. However, one trend that has managed to capture the attention of millions and shape the way we consume content is the rise of Instagram/TikTok/Facebook/and Youtube Reels.
Brands and businesses have recognized the potential of Reels as a powerful marketing tool. These short, engaging videos have transformed the way content is consumed online.
With smartphones becoming an extension of ourselves, content consumption has shifted to the palm of our hands. The vertical format of 9:16 reels capitalizes on this mobile-centric experience. With the majority of internet users accessing platforms like Instagram from their smartphones, it's only logical that content creators would tailor their videos to fit the natural orientation of the device. This easily consumable format fits seamlessly into the busy lives of millions of users and has led to an increased engagement rate and the ability to reach a wider audience for businesses and users globally.
Instagram's algorithm prioritizes Reels, making them highly discoverable on a user’s feed and the Explore page. This level of exposure has contributed significantly to their viral nature, organic advertising without a big budget pushing it to screens. The format's popularity and reach provide a unique opportunity for individuals and companies to showcase their products and services in a creative and engaging manner.
A well-crafted Reel has the potential to reach a vast audience, even beyond a creator's follower count, leading to increased engagement, new followers, and expanded reach. By strategically incorporating Reels into marketing strategies, users and businesses can boost exposure count and bottom line by creating memorable and distinctive vertical content.
The results? Check out the below example of a Reel produced for Knight Frank in Launceston, Tasmania. This was a premium home listing. Upon posting the video absolutely blew up! Reaching over 14,000 people within a few days. The home was then leased and Knight Franks target market was found in the masses.
Embracing the realm of vertical video and Instagram Reels for your business is not just a fad, it's a strategic move that can reshape your brand's online presence and engagement.
Our team of content creation specialists is here to captivate your target audience with vertical, bite-sized, visually appealing narratives that are perfectly suited for smartphone consumption.
By entrusting Prime Perspectives with your reels, you'll receive visually captivating content that not only represents your business professionally but also sets you apart in a crowded digital landscape.
