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The Rise of Reels: How vertical videos are dominating the internet

The Rise of Reels: How vertical videos are dominating the internet

Is it time to enter into the doom scroll algorithm?

In the ever-evolving world of social media, trends come and go like fleeting moments. However, one trend that has managed to capture the attention of millions and shape the way we consume content is the rise of Instagram/TikTok/Facebook/and Youtube Reels.

Brands and businesses have recognized the potential of Reels as a powerful marketing tool. These short, engaging videos have transformed the way content is consumed online. 

With smartphones becoming an extension of ourselves, content consumption has shifted to the palm of our hands. The vertical format of 9:16 reels capitalizes on this mobile-centric experience. With the majority of internet users accessing platforms like Instagram from their smartphones, it's only logical that content creators would tailor their videos to fit the natural orientation of the device. This easily consumable format fits seamlessly into the busy lives of millions of users and has led to an increased engagement rate and the ability to reach a wider audience for businesses and users globally.

Instagram's algorithm prioritizes Reels, making them highly discoverable on a user’s feed and the Explore page. This level of exposure has contributed significantly to their viral nature, organic advertising without a big budget pushing it to screens. The format's popularity and reach provide a unique opportunity for individuals and companies to showcase their products and services in a creative and engaging manner.

A well-crafted Reel has the potential to reach a vast audience, even beyond a creator's follower count, leading to increased engagement, new followers, and expanded reach. By strategically incorporating Reels into marketing strategies, users and businesses can boost exposure count and bottom line by creating memorable and distinctive vertical content.

The results? Check out the below example of a Reel produced for Knight Frank in Launceston, Tasmania. This was a premium home listing. Upon posting the video absolutely blew up! Reaching over 14,000 people within a few days. The home was then leased and Knight Franks target market was found in the masses.

Embracing the realm of vertical video and Instagram Reels for your business is not just a fad, it's a strategic move that can reshape your brand's online presence and engagement.

Our team of content creation specialists is here to captivate your target audience with vertical,  bite-sized, visually appealing narratives that are perfectly suited for smartphone consumption.

By entrusting Prime Perspectives with your reels, you'll receive visually captivating content that not only represents your business professionally but also sets you apart in a crowded digital landscape.

Tourism Australia's National Experience Content Initiative (NECI)

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Tourism Australia's National Experience Content Initiative (NECI)

Prime Perspectives are proudly collaborating with Tourism Australia for the National Experience Content Initiative (NECI). The initiatives objective is the assist tourism operations across Australia by providing them fresh new marketing content due to implications from the COVID-19 Pandemic.

Across Australia there are 57 regions in which these works are being conducted. Inclusive of this are approximately 1,500 tourism operations that are reaping the benefits of new marketing content thanks to production companies like Prime Perspectives PTY LTD.

Throughout this project, Prime Perspectives have been covering tourism operations along the East Coast of Tasmania. As our team spend a lot of time on the East Coast for leisure, it is an absolute blessing to be covering such a unique part of Australia with an abundance of vineyards, restaurants, hikes, wildlife, water based activities, and stunning scenery.

Each operation that we over receives a 60 second video promotion, 40 high-quality processed images, and 10 minutes of RAW B-Roll footage that the business can then be cut into different video productions of the operators choosing in the latter. We expect to see this content flaunted across social media, their websites, brochures, and perhaps even cut into television commercials. Having this content at hand will provide the tourism operators a greater chance of capturing the attention of travellers, resulting in more bookings into the future as the economy resumes back to normal.

Working closely with Tourism Australia has provided us with some incredible industry experience, it is extremely creative, has allowed us to challenge and enhance our production techniques, and has taken us numerous hidden gems that we didn’t know existed. By being a part of this project, we’ve gained a deeper knowledge as to how interesting, beautiful, kind, creative, and unique our characters across Tasmania really are that host our beautiful backyard to visitors everyday.

Fresh Southern Rock Lobsters at The Lobster Shack

Amongst the vines at Bangor Vineyard

Popping some champagne with Pop-Up Picnic Tasmania

Golden light at Milton Vineyard

Paddling across Coles Bay with Freycinet Adventure Tours

Exploring the St Helens mountain bike trails with Gravity Isle MTB Shuttles

Each tourism operation receives a 60 second video promotion of their experience. Here are just a handful of productions we’ve produced for Tourism Australia’s National Experience Content Initiative.

Are you wishing to promote your business? Great results stem from great marketing content. Contact us for your obligation free consultation and quote.

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