Prime Perspectives are proudly collaborating with Tourism Australia for the National Experience Content Initiative (NECI). The initiatives objective is the assist tourism operations across Australia by providing them fresh new marketing content due to implications from the COVID-19 Pandemic.
Across Australia there are 57 regions in which these works are being conducted. Inclusive of this are approximately 1,500 tourism operations that are reaping the benefits of new marketing content thanks to production companies like Prime Perspectives PTY LTD.
Throughout this project, Prime Perspectives have been covering tourism operations along the East Coast of Tasmania. As our team spend a lot of time on the East Coast for leisure, it is an absolute blessing to be covering such a unique part of Australia with an abundance of vineyards, restaurants, hikes, wildlife, water based activities, and stunning scenery.
Each operation that we over receives a 60 second video promotion, 40 high-quality processed images, and 10 minutes of RAW B-Roll footage that the business can then be cut into different video productions of the operators choosing in the latter. We expect to see this content flaunted across social media, their websites, brochures, and perhaps even cut into television commercials. Having this content at hand will provide the tourism operators a greater chance of capturing the attention of travellers, resulting in more bookings into the future as the economy resumes back to normal.
Working closely with Tourism Australia has provided us with some incredible industry experience, it is extremely creative, has allowed us to challenge and enhance our production techniques, and has taken us numerous hidden gems that we didn’t know existed. By being a part of this project, we’ve gained a deeper knowledge as to how interesting, beautiful, kind, creative, and unique our characters across Tasmania really are that host our beautiful backyard to visitors everyday.
Fresh Southern Rock Lobsters at The Lobster Shack
Amongst the vines at Bangor Vineyard
Popping some champagne with Pop-Up Picnic Tasmania
Golden light at Milton Vineyard
Paddling across Coles Bay with Freycinet Adventure Tours
Exploring the St Helens mountain bike trails with Gravity Isle MTB Shuttles
Each tourism operation receives a 60 second video promotion of their experience. Here are just a handful of productions we’ve produced for Tourism Australia’s National Experience Content Initiative.
Are you wishing to promote your business? Great results stem from great marketing content. Contact us for your obligation free consultation and quote.
